About SwayBrand

We empower brands and agencies with powerful innovations for connecting with diverse, local creators for content production collaborations.

We’re
building technology for culture-first media

SwayBrand was founded in Chicago, IL with an original understanding that there was a need to create an easier bridge between brands and diverse, local creators. In 2020, we moved to Los Angeles to get boots on ground with influencers, creators, bold brands and experiences...

Our Mission

SwayBrand will transform every retail store into a content production studio for local creators.

Ethos

SwayBrand was founded in Chicago, IL with an original understanding that there was a need to create an easier bridge between brands and diverse, local creators. In 2020, we moved to Los Angeles to get boots on ground with influencers, creators, bold brands and experiences.

Meet our team

Horace L. Flournoy

Co-Founder & CEO

Horace L. Flournoy

Co-Founder & CEO
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Israel Idonije

Co-founder, Adisory

Israel Idonije

Co-founder, Adisory
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Nathan Hosselton

VP of Mobile

Nathan Hosselton

VP of Mobile
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Courtney Hall

Media

Courtney Hall

Media
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Taha Shashtari

Sr. Developer

Taha Shashtari

Sr. Developer
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Alex Wen

Sr. Developer

Alex Wen

Sr. Developer
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David Rodríguez

Title

David Rodríguez

Title
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Latoya Jackson

Title

Latoya Jackson

Title
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Century Williams

Title

Century Williams

Title
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Advisory Board

Derek Smith

Executive Advisor

Derek Smith

Executive Advisor
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Mingu Lee

Advisor

Mingu Lee

Advisor
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Ken Cheung

Advisor

Ken Cheung

Advisor
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DeVaris Brown

Advisor

DeVaris Brown

Advisor
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Interns

Maddie Gee

Comms

Maddie Gee

Comms
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Sydney

Intern

Sydney

Intern
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“Creativity is the greatest rebellion in existence.”

— Osho
roadmap

We are transforming marketing media

Read more about the SwayBrand journey. We’ve made some big discoveries by doing the work manually and executing on creative solution building.

2018 - 2019

Idea Launch

We invested early Friends and Family capital into understanding what brands and creators needed to work better together. We happened to score a six figure deal with Conagra Brands in the process.

2020 - 2023

In-Market Sales

We spend our Pre-seed funding in-market and executing influencer marketing work with some big brands including Accenture, Kimberly-Clark, Meta and Stix Golf.

Since launching in 2020, SwayBrand has:
  • earned over $700K in revenue
  • paid out over $250K to creators
  • in-house built apps, apis and software architecture
  • raised over $1.4M
  • a16z TxO Fall 2023 cohort
  • Plug In South LA Spring 2023 cohort
2023

Brand Studio (private beta)

We’ve engineered our platform for Brands and Agencies that streamlines creator matching, management, and content production. Every feature built is based on direct brand feedback and presentations.

early 2024

MyStudio for Creators

Based on feedback from our influencer, athlete and artist friends, we created a mobile app solution designed to help creators discover deals, promote themselves, execute brand collabs and get paid.

Q2 2024

Bookings Platform

An all new flexible booking solution controlled by the MyStudio mobile app for creators.

2024

Incoming: SwayBrand AI

Our solution for providing creators with a platform to monetize content with brands.

FAQs

Some questions our company receives often.

Who is the SwayTeam?
Why do companies like SwayBrand matter?
help us out

We’d love to hear ways
in which we can improve.

Building a community of authentic brands and diverse creators was only the beginning. Fill us in on your feedback, praises, hurdles, and best moments using SwayBrand.